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Lessons From the Hardware Show

I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.

Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)

Email Subject Line Shift?

Although “free” is one of the most powerful words in an advertiser’s vocabulary, it’s long been avoided in email subject lines for fear of triggering spam filters. I’ve recently read that spam filters have loosened up on that score, although I haven’t dared test it myself yet. One of our clients recently did, with no ill effect. What’s been your experience?

Great Information on Online Video

If you use online video – or are thinking about doing so – have a look at ReelSEO. This robust site provides tips, information and other resources for video search optimization and online video marketing. You’ll find useful advice on all aspects of online video: video advertising, market research, industry news, analytics, production, and more. Well worth a visit!

Free Google Webmaster Tools

If you’re not already familiar with Google’s free Webmaster Tools, you might want to give them a test drive. They’ll help you: (Click on headline for more…)

Roll Out the Welcome Mat for New Customers

A hat tip to Stephen Lett of Lett Direct for this suggestion mentioned in one of his old Catalog Success columns: Include a special “new buyer” welcome in every package sent to first-time buyers. What better way to make newcomers feel appreciated, and for a tiny cost, too.

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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