Helping the Garden Industry Thrive
Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.
In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.
But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)
Many people think of paid search and organic search engine optimization (SEO) as an either/or choice. In reality, there are ways that the two can work together to produce better results. One area in which paid search excels is testing. Results are both fast and precise. Marketers can leverage their paid search results to improve […]
In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)
I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)
A large percentage of email bounces stem from one common problem: (Click on the headline for more…)
