Have you noticed ads with images popping up recently in the Sponsored Links served up by Google AdWords? Google is beta testing a new type of ad, called (Click on the headline for more…)
A Library of Garden Industry Marketing Tips
If you’re like me, it can be tricky locating useful information you’ve read in the past when you need it at a later date. And if we’ve been doing our job with Let’s Grow, (click on the headline for more…)
Coming Soon: A Major Attitude Shift in Homeowners’ Attitudes Towards Gardening
I just happened upon a year-old Nursery Retailer article by Kip Creel, garden industry analyst extraordinaire of Standpoint, about marketing to Gen X and Gen Y. One sentence in particular stayed with me: (Click on the headline for more…)
When’s The Best Time to Advertise?
I’m staggered by the number of catalogs I’m receiving this week: more than a dozen every single day. Where were they when I was planning my Christmas shopping between Labor Day and Thanksgiving? Yes, I’m still placing orders now, but my decisions have long since been made.
All too often, marketers forget that planning and buying don’t always take place simultaneously. This is especially true (click on the headline for more…)
Not Every Sale Is Meant To Be Made
I chuckled at a story I read recently about Tony Avent, the irreverent marketer of highly unusual perennials. If you’re not familiar with his highly entertaining Plant Delights catalog (click on the headline for more…)
