Wow! I just stumbled across yet another Google tool that’s enormously helpful, both in generating new keyword ideas and in refining searches. (Click on the headline for more…)
An Often Overlooked Influence On Email Open Rates
I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again. (Click on the headline for more…)
Change One Word and Get Results
In our enewsletter this week, 10 Tips For Writing More Effective Copy, I mentioned the importance of using specifics: exact numbers, particular examples, and case histories. It reminded me of an experience I’ve had with grocery stores that still makes me chuckle. (Click on the headline for more…)
Where Are Your Best Prospects Concentrated?
Google is full of useful tools if you know where to find them. Here’s one that can help you learn more about your potential customers and improve your pay-per-click results. (Click on the headline for more…)
Keeping Up With New Technology
If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)
