Google offers a host of free marketing tools that many people are unaware of. Here are several of our favorites. 1. Google Alerts Get an email notification when any phrase you specify is mentioned on the web. Use it to track what’s being said about your company, the competition, or a topic of interest. 2. […]
Bluestone Perennials Gets High Marks For Environmental Friendliness
I received an order from Bluestone Perennials yesterday, and one of their package inserts in particular caught my eye. It addressed the question of recycling and sustainability not one, not two, but five different ways: (Click on the headline for more…)
Getting Your Message to More People, More Effectively
A while back, I blogged about the importance of cross-fertilizing your marketing efforts. I had always assumed that our blog readers were a subset of our enewsletters readers, but it turns out not be the case at all. This common phenomenon presents another opportunity besides cross-promoting marketing vehicles. Namely, you should repurpose your most popular […]
Should You Diversify Your Product Line?
The August 2010 issue of Garden Center magazine noted that garden centers have been adding new product categories as a way to hold onto the growing number of younger buyers that have started frequenting garden centers.
For instance,… (Click on the headline for more…)
Adapting Your Marketing Strategy For Facebook
Every time a new medium comes along, it takes a while before marketers break out of the old mold and adapt to the new.
For instance,… (Click on the headline for more…)
