Our last blog post discussed Amazon Product Ads, Amazon’s pay-per-click program that allows online merchants a very flexible way to reach Amazon’s large customer base. In today’s post, we’ll discuss Selling on Amazon, another option for reaching this huge market. (Click on the headline for more…)
A Short Course on Amazon Product Ads
No doubt about it, Amazon.com reaches a lot of online shoppers — some 95 million of them, in fact. Accessing that market might be attractive, but sorting through the options for doing so can be confusing. Go to the Make Money With Amazon section of their site, and you’re presented with 16 separate options.
For companies that are already selling online, there are really only two choices (Click on the headline for more…)
What Great Content Can Do For Your Search Rankings
If you ever wondered how much adding informational content to your website can do for your business, here’s a great example: (Click on the headline for more…)
A Roundup of Geographic Selection Tips
Part of the fun in our job is finding the most efficient way to reach a wide variety of markets with specific geographic parameters. The challenge is to find prospects such as these: Affluent homeowners in coastal areas Gardeners in low-rainfall areas Urban homeowners Avid gardeners east of the Mississippi People in USDA zones 7 […]
See You At The MGA Conference?
The brochure for the Winter Conference of the Mailorder Gardening Association just arrived, and I’m psyched! There’s a stellar lineup of speakers, addressing subjects such as (click on the headline for more…)