The brochure for the Winter Conference of the Mailorder Gardening Association just arrived, and I’m psyched! There’s a stellar lineup of speakers, addressing subjects such as recent industry trends, how to choose a technology provider, the future of social media, how to develop a multichannel marketing plan, mobile marketing and much more. I’ll be conducting a round table on the topic of Best Practices for Growing Your Email List Effectively, just one of the 8 topics covered in this interactive format.
If you sell gardening products directly to consumers (or wholesale to companies that do), the MGA is well worth checking out. It’s a 76-year-old trade organization serving garden catalogs and online merchants, and companies selling products and services to them. The association provides its members with educational conferences and webinars, networking and coaching opportunities, and market research.
Have a look at the conference program, and do let me know if you plan on attending. Hope to see you there!