If you ever wondered how much adding informational content to your website can do for your business, here’s a great example:
The November issue of Today’s Garden Center featured Hoerr Nursery of Peoria, IL, including a sidebar about their strategic marketing. The cornerstone of Hoerr’s recent marketing campaign was the addition of a “Plant-O-Pedia” to their website – a searchable encyclopedia of plants, their attributes, and needs.
The new database helped Hoerr’s search rankings skyrocket. Web traffic was up 100% this past spring over the previous one, and the number of pageviews jumped 200%.
In addition to increasing web traffic, solid content can help boost your conversions, increase customer loyalty, and reduce customer service calls. Best of all, once it’s in place, it keeps on working for you indefinitely – something you can’t say about most marketing efforts.
For more on what types of content to add to your site and some tips on getting the job done with as little work as possible, watch for the Winter 2011 issue of Let’s Grow snail mail newsletter. If you’re not on the mailing list and would like to be, you can sign up here.