It’s common practice among copywriters to maintain a “swipe file” of ads to provide inspiration and ideas for their own work. In 1984, renowned copywriter Denny Hatch simplified this practice… (Click on the headline for more…)
Current Trends in Vegetable Gardening
The quarterly consumer surveys sponsored by the Garden Writers Association are always enlightening, and the 2011 Early Spring Gardening Trends Research Report is no exception. One trend that stood out for me… (Click on the headline for more…)
Little-Known Resources For Facebook Marketers
For all of the interest in Facebook marketing, the social media giant doesn’t seem to do a particularly good job of marketing itself. Not only does Facebook offer more marketing opportunities than most people realize, but they provide quite a few helpful resources are available – if you know where to look. One good place to start… (Click on the headline for more…)
A Systematic Process For Writing Effective Advertising
Whether you’re developing your own advertising, or reviewing ads someone else has created for you, it helps to understand the building blocks of a compelling ad. The following systematic approach has always served me well, no matter what type of advertising I’m writing: (Click on the headline for more…)
Good Advice For Marketing To New and Non-Gardeners
I love the way garden industry retail sales consultant Ian Baldwin always makes important concepts so simple to grasp, and his column in the April 2011 issue of Garden Center magazine is no exception. Titled A Cry For Help: Show reluctant shoppers the benefits of gardening, the article provides a blueprint for winning more non-avid gardeners as customers. Baldwin offers suggestions for addressing the 7 main factors that, according to a National Gardening Association survey, “reluctant gardeners” say would encourage them to do more gardening:
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