Segmenting your email list can be an effective way to boost open rates, clicks, and profits. What’s the best way to segment? Here are some possibilities. 1. Zip Code. Addressing multiple growing zones can be tricky. When Zone 9 is planting, Zone 5 is doing fall cleanup. Geographic segmentation can help you deliver more relevant information to […]
Cross-Promoting Your Enewsletter on Facebook
If you publish an enewsletter and have a company Facebook page, are you doing everything possible to cross-promote them? Here are a few suggestions: (Click on the headline for more…)
Taming Email Opt-Outs
You’ve worked hard to build your email list. Now it’s holiday season, and you’ve ramped up your email promotions. And the more you mail… the higher your opt-out rate climbs. It doesn’t have to be that way, but minimizing your opt-outs takes some strategy on your part. Here are a few suggestions to help you […]
5 Best Ways to Achieve Your Goals
As the year draws to an end, it’s time to review what worked and what didn’t, and plan the year ahead. Do you set the same goals year after year, without ever reaching them? Do you simply hope for the best, without ever setting goals? Here are 5 key strategies for taking success into your own hands: (Click on the headline for more…)
How to Make 2012 Your Best Year Yet
Would you like to make 2012 your best year yet? It’s easier than you may think. Here’s why I say that: (Click on the headline for more…)
