One of the most common mistakes we see is lead-generating ads that are far larger than they need to be to generate response. If your goal is to generate catalog requests or website visitors, it’s crucial to keep your ad economical. Making an ad work in small space is a real art form. With skill […]
Test Offers To Boost Response
The offer accounts for about 40% of the results in direct marketing, with media another 40%, and copy and design 20%. To boost your response, make you’re your offer works as hard as it can. Tout Your Guarantee. A 30-day money back guarantee is standard. Can you do better? Pay the return freight. Offer double […]
Ad Planning
How do you reach your target market as profitability as possible? The number of choices can be daunting: direct mail, card decks, magazines, newspapers, package inserts, catalog inserts, free standing inserts, radio, TV, pay-per-click search engines, online affiliate programs and sponsorships, banner ads and more. Here’s how to sort out the possibilities. Define Your Market […]
Taking Stock
Many companies determine next years’ advertising strategy based on current sales coupled with gut instinct. But to make the most of your budget, it pays to study your numbers in depth. Here are a few of the most critical marketing numbers to review: Cost Per Sale A simple number to calculate – your total media […]
5 Common Mistakes That Depress Ad Results
A weak headline. Company names rarely make effective headlines. A strong headline that sells your product’s benefits can increase sales 10 times or more. Think hard about what separates your product form the rest and SHOUT it in your headline. No visual, or poor ones. Tell your story in both pictures and words. A visual makes […]
