Good marketers take every opportunity to forge stronger relationships with customers. An ideal way to do so is with event-triggered emails (also known as autoresponders). As the name suggests, an event-triggered email is one that’s sent automatically when certain conditions are met…
Brent & Becky’s Bulbs Launches Podcast
Congratulations to client Brent & Becky’s Bulbs on the recent launch of their new podcast. (Full disclosure: we had nothing to do with their podcast except cheering them on.) In the style of a call-in/talk radio show, the weekly 20 to 30 minute podcast offers a wealth of tips on beautifying your garden with bulbs…
Grow Your Email Marketing List
I’m frequently asked for advice on growing email marketing lists. The first thing I look at is the email signup box on the company’s web site. An astounding percentage ignore some basic principles…
Is Your Catalog Only Pulling Half Its Weight?
I’ve been having discussions with a prospective client about the various ways we can help them. He proudly sent their new catalog, a major undertaking after years of relying only on paid search for prospecting. The catalog has a lot going for it. The photos are clear, attractive, and show the products to best advantage. The layout is clean and readable. There’s a lot of technical information that’s organized in a neat, orderly fashion. Phone number and URL appear on every page. While it’s a fine job for an initial catalog, our prospective client has no idea how much more effective it could be. Being new to cataloguing, he understandably doesn’t know what he doesn’t know. For instance:
Time To Rethink Your Advertising Budget?
In the Summer 2008 issue of our newsletter, Let’s Grow, I argued that traditional catalogers better start embracing some new strategies if they expect to stay in business. Postage, paper and fuel costs coupled with the real possibility of “do not mail” legislation are stacking the decks against business-as-usual marketing. A recent report by Forrester […]
