Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Grow Your Email Marketing List

I’m frequently asked for advice on growing email marketing lists. The first thing I look at is the email signup box on the company’s web site. An astounding percentage ignore some basic principles:

Place the sign-up box above the fold. More often than not, the signup box is tacked on at the bottom of a page, an afterthought after the web page was built. Why would you hide such an important call to action? You wouldn’t send a direct mail package with the order form printed on the inside of the outer envelope, would you? Then don’t hide your email sign-up box either!

Include the sign-up box on every page. It’s common to relegate email sign-ups to a separate, often hard-to-find page. If your goal is maximize the number of sign-ups you get, make it easy to find. Include it on every page, and ask for a minimum of information.

Make your sign-up box prominent. Don’t let your email sign-up box blend into the background. For maximum effectiveness, use colors and type treatments that get attention.

Consider your wording. How you ask for email sign-ups has an important influence on the results you get. People won’t invite you into their mailbox unless they perceive a real benefit in doing so. In a future post, I’ll include some examples of well-done sign-up invitations.

Offer an incentive. Think about offering a price-off coupon, free shipping, or a white paper on a related topic as an incentive for people to sign up for your emailings.

Incorporate these few changes in where and how you ask for email sign-ups, and I’ll bet you’ll be rewarded by a jump in email sign-ups.

Share

Filed Under: Blog Posts, Email marketing, Online marketing Tagged With: email lists

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023