Yes. Of the dozens of prospective clients we talk to each year, we eventually only work with a handful.
We turn away those with products we don’t believe in. If we can’t be enthusiastic about your product, how can we sell it effectively?
We also avoid companies with budgets that are insufficient to test the market adequately. If it’s economically unfeasible to test the most important parameters, we’re relying on pot luck that we’ll hit the jackpot on the first try. Although we’re great at what we do, we’re not clairvoyant.
Finally, we turn away prospective clients who aren’t open to new ideas. If you simply want to keep doing things the same way, expecting us to get better results for you is unrealistic. We work with companies that are excited about improving their performance, and are eager to find new profit opportunities.