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Pay-per-click Advertising

The Importance of Nuance in Keyword Bidding

I was just reminded yet again how important it is to pay attention to detail when bidding on keywords in a pay-per-click campaign.

In a recent blog post, One of Google Adwords’ Best Kept Secrets, I described how to check the Search Term Report to learn exactly which phrases triggered your PPC ads. Today I was doing just that… (Click on the headline for more.)

One of Google Adwords’ Best Kept Secrets

One of the most useful reports in Google Adwords is one of the hardest to find. Called the Search Term Report, it tells you exactly… (Click on the headline for more…)

The Easiest Way to Improve Google Adwords Performance

One of the most effective ways to improve Google Adwords performance is also one of the easiest. Click-through rates often double, triple or better when… (Click on the headline for more…)

When PPC Match Types Make All the Difference

It happened again yesterday. After months of wrestling with a particular campaign on Google Adwords that was getting lots of volume but marginal results, (Click on the headline for more…)

A Must-Try Feature for Google adWords Users

Want to give your Google adWords campaign an immediate boost? (Click on the headline for more…)

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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