One of the most useful reports in Google Adwords is one of the hardest to find. Called the Search Term Report, it tells you exactly… (Click on the headline for more…)
The Easiest Way to Improve Google Adwords Performance
One of the most effective ways to improve Google Adwords performance is also one of the easiest. Click-through rates often double, triple or better when… (Click on the headline for more…)
When PPC Match Types Make All the Difference
It happened again yesterday. After months of wrestling with a particular campaign on Google Adwords that was getting lots of volume but marginal results, (Click on the headline for more…)
A Must-Try Feature for Google adWords Users
Want to give your Google adWords campaign an immediate boost? (Click on the headline for more…)
3 Simple Secrets to Refining Your Keyword List, Part 3
Our last two blog posts discussed an often-overlooked but extremely effective method of doing keyword research, plus another for refining keyword lists you’re bidding on. Today, here’s one more tool for developing a strong keyword list: As with our last tip, start by choosing any keyword in your Google AdWords account, and go to the […]
