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Paid Search Powers Ahead

Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights:

• 52% of companies surveyed say that paid search does better or much better than other marketing programs, with another 25% ranking it the same

• Conversion rates on pay-per-click advertising have improved in the last year, say 40% of respondents

• When asked which forms of marketing they expected to outperform paid search for the balance of the recession, 55% favored e-mail marketing, 30% social networks and 25% affiliate marketing. This compares to 23% who felt that paid search would continue to be their top performer.

Click here to see the whole survey and accompanying article.

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Filed Under: Advertising, Blog Posts, Ecommerce, Email marketing, Online marketing, Pay-per-click advertising, Social media

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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