Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights:
• 52% of companies surveyed say that paid search does better or much better than other marketing programs, with another 25% ranking it the same
• Conversion rates on pay-per-click advertising have improved in the last year, say 40% of respondents
• When asked which forms of marketing they expected to outperform paid search for the balance of the recession, 55% favored e-mail marketing, 30% social networks and 25% affiliate marketing. This compares to 23% who felt that paid search would continue to be their top performer.
Click here to see the whole survey and accompanying article.