In any visual medium – be it an ad, catalog page, web page, HTML email, brochure, sell sheet or anything else – there’s one element that’s critical to ensuring your message is conveyed: (Click on the headline for more…)
Website design
A Superb Example of Using Content to Sell
I love finding great marketing techniques from other industries that could be applied to the gardening industry. The latest that I’ve come across is from River Pools & Spas, a fiberglass pool company based in Warsaw, Virginia. Judging from their website, the company understands that their prospects require a lot of education and hand-holding before they’re ready to buy. Not only is the site jam-packed with valuable information, but the way it’s organized is also instructive. (Click on the headline for more…)
Lessons From the “Website of the Year”
Imagine creating a successful, easy-to-navigate website for 40,000 SKUs, many of them similar and all fairly mundane. Multichannel Merchant’s “Website of the Year” award winner, eBags.com, does just that. There are many impressive features of the site, not the least of which is the amount of reassurance it provides shoppers. Here are a few examples from the home page alone:
(Click on the headline for more…)
Leveraging Your Facebook Page On Your Website
Here’s an easy way to combine two rules of marketing:
1. People are naturally drawn to photos of other people
2. The more people that participate in a given activity, the easier it becomes to attract new people to the same activity
You can take advantage of these two rules (Click on the headline for more…)
A Mobile Marketing Primer
As if social media marketing didn’t present enough new material to master, here comes another: mobile marketing. Ignore it at your peril. Google mobile searches have increased 5 times in the last two years. By 2013, half of all web traffic is anticipated to come through mobile devices.
At the recent Direct Gardening Association conference, Danielle Leitch of MoreVisibility gave garden industry marketers an excellent primer on what they need to do to get ready. Among her key points: (Click on the headline for more…)
