I’m often asked for suggestions on cross-pollinating marketing efforts. There are so many ways to do so, it’s hard to know where to start. Perhaps the best approach … (Click on the headline for more.)
Marketing Strategy
When Less Is More In Selling
This past weekend, I visited a local nursery renowned for a huge selection at great prices, sold by the flat. I was intent on buying container gardening plants for my new home, and was open to suggestion regarding what to get.
“Wow!” I thought, as I looked the price list. “These prices are GREAT. Why didn’t I come here years ago?”
But then I started making my way through the dozens of greenhouses. (Click on the headline for more…)
Where Most Companies Miss the Boat on LinkedIn
I just got a call from an industry colleague, whose company sells B-to-B, with a question I hear often:
“We do a lot of trade shows, and have a good system for getting people to our booth and following up with them afterward,” she reported. “But how do we reach the people who never come to trad shows? There are a number of companies in particular that would be a perfect fit, but we just don’t know how to reach the right person.”
That scenario is ready-made for LinkedIn. The problem is… (Click on the headline for more…)
Nursery Harnesses a Brilliant Source of Pinterest Posts
“I know I should try Pinterest,” clients often say to me. “But I really don’t know what to pin.” A Seattle garden center has a brilliant answer to that dilemma. (Click on the headline for more…)
Marketing at Virtually No Extra Cost
Last week, I blogged about the clever ways that RoadID continued to market right through the checkout process in their online shopping cart. Well, their marketing creativity didn’t stop there. When I received my package from them (Click headline to read more…)
