“I know I should try Pinterest,” clients often say to me. “But I really don’t know what to pin.” A Seattle garden center has a brilliant answer to that dilemma.
Swanson Nursery’s Grow With Us program invites customers to describe and/or take a picture of a project they’d like help with and send it to Swanson’s. Swanson’s then creates a Pinterest board with personalized suggestions and design tips for the project. The board also includes a 10% off coupon good for any of the plants on the project list.
Visit Swanson’s Pinterest page, and you’ll find dozens of such boards, addressing all kinds of challenging gardening conditions.
What a great way to help individual customers, provide information and inspiration to many more, and generate sales at the same time!