Last week, I blogged about the clever ways that RoadID continued to market right through the checkout process in their online shopping cart. Well, their marketing creativity didn’t stop there. When I received my package from them, even their shipping envelope was used to sell.
The ID came in an 8” x 10” bubble pack, with the RoadID story printed on the back, signed by the father and son owners. Every person who saw that package en route saw a mini-ad for the product – and, since it’s such an unusual practice, was undoubtedly drawn to read further.
As you’d expect, the materials in the package also did a masterful job of upselling and asking for referrals – another opportunity that many companies miss.
How about your shipping packages? How can you use the space in or on them to better advantage to sell more product and spread the word about your company?
