Marketing software company Hubspot conducted an interesting study earlier this year, comparing the effectiveness of a wide variety of lead-generation methods, including blogs, direct mail, paid search, SEO, social media, telemarketing and trade shows. The study yielded some revealing findings, among them: (Click on the headline for more…)
Keeping Up With New Technology
If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)
Paid Search Pulls Through in a Recession
Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)
