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Where Most Companies Miss the Boat on LinkedIn

I just got a call from an industry colleague, whose company sells B-to-B, with a question I hear often:

“We do a lot of trade shows, and have a good system for getting people to our booth and following up with them afterward,” she reported. “But how do we reach the people who never come to trad shows? There are a number of companies in particular that would be a perfect fit, but we just don’t know how to reach the right person.”

That scenario is ready-made for LinkedIn. The problem is… (Click on the headline for more…)

Promoting Your Business With LinkedIn

At one time, LinkedIn was largely populated by job-hunters looking for an efficient way to network. Over time, it’s evolved to serve more wide-ranging needs of the business community. If you’re selling to businesses, one way to reach your target audience is with LinkedIn Groups.

Among the larger Groups that reach garden industry professionals are:
(Click on the headline for more…)

Grow Your Business — Contact Val

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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