At one time, LinkedIn was largely populated by job-hunters looking for an efficient way to network. Over time, it’s evolved to serve more wide-ranging needs of the business community. If you’re selling to businesses, one way to reach your target audience is with LinkedIn Groups.
Among the larger Groups that reach garden industry professionals are:
• Agrimarketing
• Horticulture
• Garden Centers, Nurseries & New Media
• Outdoor and Casual Living
• Garden, Deck & Patio Professionals
To find others, use the search box in the upper right corner and set the drop-down menu in the grey box to the left to “Groups.” You can raise your visibility by joining a group and doing any of the following:
• Participate in discussions others have started
• Start your own discussions on subjects of interest to the Group.
• Run ads targeted to appropriate Groups.
If there the right Group doesn’t exist for your business, start your own. With LinkedIn users now numbering over 100 million, there’s lots of potential!
