We all know that Facebook has been growing like Topsy, but it recently hit a new first: (Click on the headline for more…)
How to Prioritize Your Social Media Marketing
It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
Using Facebook Well: A Case Study
I recently trolled around Facebook looking for gardening companies who were using Facebook well.
Gardener’s Supply caught my attention because of the relatively large number of people who were their “fans” (the company version of a Facebook “friend”). At 2,175 fans, it’s ten times greater than any other gardening site I found. Granted, 2,175 isn’t a huge number, but it’s enough to indicate they’re doing something right.
The most noticeable difference between Gardener’s fan page and those of other companies was the amount of interaction. Every one of their 19 May posts generated comments and questions. Here’s the post with the most response: (Click on the headline for more…)