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A Clever Use of the Bandwagon Effect

Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.” River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect… (Click on the headline for more…)

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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