Marketers have long relied on the bandwagon effect to increase sales. According to the Oxford Dictionary of Psychology, the bandwagon effect means that “the probability of any individual adopting [particular conduct or beliefs] increases with the proportion who have already done so.”
River Pools & Spas, which was the subject of our last blog post, cleverly uses the bandwagon effect on their website by using a visual representation. Prominently displayed on their home page is the headline Interactive Pool Map: How many fiberglass pools have we installed near you?
Below that, an area map displays hundreds of Google Places icons, each one representing one of the hundreds of pools the company has installed. Click on any icon, and a pop-up window with the address of the installation appears. A pretty nifty way of demonstrating that “more and more people are buying River Pool & Spas pools” – and an easy technique to adapt to almost any business.