It’s been more than two years since Google introduced universal search (also known as blended search), delivering results from a combination of sources – including video, images, blogs, news, maps, books and websites. (Click on the headline for more…)
Video Marketing
Surprising Video Marketing Test Results
I’m always intrigued by direct marketing test results. As any veteran direct marketer can tell you, the things that make the biggest differences are not always what you’d expect.
Two such cases were cited in a recent issue of Internet Retailer. Both involved Treepodia, a developer of online video content. (Click on the headline for more…)
Video Recording Made Easy
If you’re venturing into marketing with video but are intimidated by technology, check out Flip Video. An easy-to-use point-and-shoot video camcorder, Flip Video produces recordings designed for direct conversion to DVD. Just record, edit with its drag-and-drop software, and upload to your web site, YouTube, or insert in an email. (Click on the headline for more…)
Online Video for the Guerrilla Marketer
If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)
Surprising Conversions From Video Demonstrations
Virtually every company that adds video product demonstrations to their website sees a jump in conversions. That seems to include some pretty unlikely products. According to Internet Retailer magazine (Click on headline for more…)
