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Check Out This Garden Industry Discussion Group

For a while now, I’ve been enjoying reading The Blogging Nurseryman, which Trey Pitsenberger of Golden Gecko Nursery Center in Garden Valley, CA has been writing faithfully for the last three years. Trey recently started an interesting discussion group on LinkedIn titled Garden Centers, Nurseries and New Media. While the group is geared more towards independent garden centers than the catalogers and online merchants we work with, many topics affect all of us in the gardening industry. Discussion threads include Scotts’ desire to sell Smith & Hawken, the role of big box stores, and what we can learn from Hines Nursery’s recent bankruptcy, among others.

The discussion group is just a couple months old, and membership appears to be growing rapidly. Members include a wide range of professionals, including garden center owners, catalogers, wholesalers, editors, writers and service providers. To learn more about, read Trey’s description or jump right in and join the LinkedIn group. Hats off to you, Trey, for opening the lines of communication among industry members!

A Case Study in Marketing to Gen X and Y

How to attract and market to Generation X and Y is a perpetual topic of conversation among those of us in the gardening industry. So I was intrigued to learn of Patti Moreno, a.k.a. “The Garden Girl,” a Gen Xer and urban homesteader whose mission it is to introduce gardening and sustainable living to younger generations.

Take a look at her web site and it’s obvious it wasn’t created by a 50-plus-year-old. Likewise, it’s not a traditional web site with some new technology – like podcasts and message boards – tacked on after the fact. I suspect that Patti’s target audience feels right at home on the site before they’ve read more than 10 words.

Two things in particular about The Garden Girl’s home page stand out to me:(click headline for more…)

A Surprising Use for a Blog

Today, another surprising story from Naked Conversations, the best book I’ve read about blogging, about the effectiveness of this new medium. (click headline for more…)

Growth of Emerging Marketing Channels

With technology changing so rapidly, it’s often difficult to know what’s worth paying attention to and what’s not. A Forrester Research study of 300 interactive marketers, recently covered in DM News, reported what percent of companies surveyed were using new media as follows: (click headline for more)

Effective Online Marketing in 50 Minutes

At the Summer Mailorder Gardening Association conference, I moderated a round table on Effective Online Marketing – a rather ambitious undertaking in 50 minutes, if I do say so myself. Attendees shared their experiences with everything from promotional emailings and enewsletters to customer forums and online videos.

I prepared a handout that lists examples of and where to find more about customer reviews, Google Website Optimizer, enewsletters, video demonstrations, online upsell suggestions, paid search (pay-per-click), blogs, podcasts and discussion boards. Let me know if you’d like a copy and I’d be happy to send you one.

I was surprised to hear several participants report that they’ve been getting great results with affiliate marketing. How about you?

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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