Many people assume that Google AdWords geographic targeting is strictly for local traffic. Not so. Rather, it can be used to target entire regional areas. For instance, you can: (Click on the headline for more…)
Pay-per-click Advertising
Checklist for Improving Your Paid Search Ranking
If your run a Google AdWords campaign, it pays to take note of the Quality Score for each of your search terms, and work on improving any that are low. To determine your Quality Score, (Click on headline for more…)
How Match Types Affect Your Paid Search Ranking
Paid search advertisers may be aware that they can specify a particular “match type” for the keywords they bid on, but many don’t realize that their choice can affect their ranking. (Click headline for more…)
