Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)
Pay-per-click Advertising
Some Surprising Changes in Prospecting Media
Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.
When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)
Should You Set Up a Separate AdWords Campaign For Mobile Devices?
If you’re running a Google AdWords campaign, creating a separate campaign specifically for mobile devices may improve your overall results. Here’s why: • Bidding Flexibility. The competitive playing field is different for mobile. Fewer paid search ads are typically displayed on mobile devices, so competition may be greater for the available spaces. By the same […]
Easier Split-Testing On Google AdWords
AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)
Setting Up a Mobile-Only AdWords Campaign
If you’re running an AdWords campaign, chances are that it’s running with the default option to show it on “all devices.” Few people realize that other options are available: (Click on the headline for more…)
