It’s not often that an online shopping cart makes you sit up and take notice, in a good way. But that’s exactly what happened recently when I ordered from Road ID. Road ID sells personalized identification bracelets and similar gear for outdoor athletes. Most of their products are inexpensive, and considering the nature of their […]
Marketing Strategy
What Customers Want To Know
If you’re ever stumped for ideas on newsletter topics or blog posts, head on over… (Click on the headline for more…)
To Reach New Gardeners, Speak Their Language
In the ongoing discussion of how to market to younger audiences, the February issue of Garden Center magazine includes a fascinating article by Leslie Finical Halleck of Halleck Horticultural. Based on her informal research, Ms. Halleck concluded … (Click on the headline for more…)
Courting the Casual and Reluctant Gardener
As an industry, we spend a lot of time talking about courting younger gardeners, but I don’t see many companies doing it very well. It’s not simply a matter of taking the same message and product mix from offline media to online and social media. Selling successfully to younger gardeners… (Click on the headline for more…)
3 Biggest Surprises From the 2013 Social Media Marketing Industry Report
Social Media Examiner’s Social Media Marketing Industry Report is always interesting, and sometimes surprising. The annual report surveys social media marketers on their use of, results from and plans for social media marketing. Here’s what I found to be the biggest surprises from the recently published 2013 report: (Click on the headline for more…)
