If you’re venturing into marketing with video but are intimidated by technology, check out Flip Video. An easy-to-use point-and-shoot video camcorder, Flip Video produces recordings designed for direct conversion to DVD. Just record, edit with its drag-and-drop software, and upload to your web site, YouTube, or insert in an email. (Click on the headline for more…)
Marketing tools and resources
Some Great Gardening Databases
At last week’s Mailorder Gardening Association conference, I learned of a resource of great interest to anyone in the gardening industry. Called Plant Information Online, it’s a tremendous database compiled by the University of Minnesota Libraries. Once a subscription-only service, it’s now available free, and includes, among other things: (Click on the headline for more…)
Our Designer’s Favorite Image Source
There are loads of sources for clip and and other images, but many of them are pretty limited and/or amateurish. Our designer reports that her hands down favorite source, based on both quality and quantity, is ClipArt.com. In addition to clip art, they offer photos, illustrations, fonts, web graphics and sounds. And what’s more, it’s all royalty-free. With 10 million files to choose from, they’re likely to have what you’re looking for.
Free DIY Banner Ad Tool
For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)
Boost Conversions With Google Website Optimizer
Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.
The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)
