While trolling around the posts in Linked In’s Garden Centers, Nurseries and New Media group, I found a link to an interesting article titled When going gets tough, the tough get growing. Although nothing in the article is a huge surprise, it was nice to read about so many positive examples – a great antidote to the barrage of bad economic news of late. The article also includes a couple interesting reports on shifts companies have made in their marketing and merchandising. (Click on headline for link…)
Garden Industry Trends
Three Keys to Expanding Your Market
In my last post, I discussed why learning to market to Gen X and Gen Y is critical for the long-term health of the garden industry. The question is, how to do it? (Click on the headline for more…)
What the Future of Garden Marketing Depends On
The recent Mailorder Gardening Association conference featured three speakers who addressed the future of the garden market. Chief among their points was the importance of learning to market to Gen X and Gen Y. (Click on the headline for more…)
Book Your “Ask the Experts Sessions” Today
One of the most popular features of the Mailorder Gardening Association (MGA) Winter Conference (January 5-7, Baltimore, MD) is the one-on-one Ask the Experts sessions. (Click on headline for more…)
Four Noteworthy Trends in the Garden Industry
You’ve heard me speak highly of Kip Creel of StandPoint Marketing Research, who does some very insightful research on the garden industry. StandPoint’s latest enewsletter, In the Know, offered an interesting summary of four current trends that may affect your business:
(Click the headline for more…)
