In my last post, I discussed why learning to market to Gen X and Gen Y is critical for the long-term health of the garden industry. The question is, how to do it?
Three things are key:
1) Emphasize end results, not the process
2) Simplify the shopping experience
3) Build on small successes
That all sounds perfectly logical, yet hardly anyone is doing it yet. We’re stuck in a collective marketing rut. The next few posts will give you some suggestions that may help shift your thinking. I’d love to hear your thoughts, too.