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Garden Industry Trends

Multichannel Merchant Cites Dip in Gardening Catalog Universe

According to an article in the July issue of Multichannel Merchant, the number of 12-month buyers from gardening catalogs dipped 7.6% in the first quarter of 2010 compared to first quarter 2009. The article further reports that only 29% of gardening catalog files had some sort of growth, while 37% declined.

Of course, these numbers (Click on the headline for more…)

Does Your Marketing Message Need Revamping?

The last few years have seen an influx of new gardeners. The National Gardening Association reports that the number of new vegetable gardeners increased 10% in 2008, and a whopping 19% in 2009. By all appearances, the trend is continuing in 2010. Unlike previous generations, (Click on the headline for more…)

Preferred Gardening Information Sources Shifting

Our last blog post discussed the continuing upward trend in vegetable gardening. The same Garden Writers Association Foundation study we cited asked respondents to rank their preferences for gardening information sources. In order, they were: 1. Friends 2. Websites 3. Magazines 4. Books 5. Retailers 6. Newspapers What’s most interesting is that from March 2009, […]

Will the Boom in Vegetable Gardening Continue?

Last year, virtually everyone selling vegetable plants and seeds had a banner year. According to a recent study conducted by the Garden Writers Association Foundation, 7% of 2009 vegetable gardeners were newbies, while the balance of the increase came from experienced gardeners growing more produce. Considering that difficult weather conditions nationwide resulted in disappointing harvests for many, I’ve been wondering what 2010 will bring. (Click on the headline for more…)

How Catering to Gen X Can Pay Off

In 2008, California-based Armstrong Garden Centers closed their 20-year-old Thousand Oaks store and opened a new one catering to Gen X customers on the same site. The first year results are impressive: (Click on the headline for more…)

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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