In preparation for this article, I reviewed several hundred subject lines from gardening company email newsletters and promotions. Only a handful begged to be opened. What can we learn from them? Beyond Promotions Hands down, the most common type of email is promotional. $10 off… Free Shipping… Save 25%. While customers are especially bargain-conscious these days, […]
Want to Get Your Emails Opened?
The best copywriting in the world doesn’t do you a lick of good if no one sees it. If your email ends up in the trash bin unopened, all the time you spent fussing over the body of the email is for naught. There are two, and only two, elements that determine whether or not […]
How to Reduce Opt-Outs, Increase Opens
Want to increase your email open rates and subscriber retention? Perhaps the easiest way – although frequently overlooked – is with a well-crafted welcome series. What’s a Welcome Series? Most email programs can automatically send a series of email messages at specified intervals to new subscribers. Welcome series typically consist of three to six letters sent […]
Grow Your Email List
Best Practices To Increase This Valuable Asset The size of your email list depends on both how you acquire the email addresses and how you use them afterwards. Most companies have room for improvement on both fronts. For instance: Ask Prominently Put a signup box (not a link to a signup form) on every page of your website (not […]
How To Tell If Your Enewsletter Is Working
Different companies start enewsletters for different reasons, some of them realistic, some not. Many consider them to be inexpensive direct mail. Those that do are generally disappointed. But companies that look at their enewsletter as a way to nurture customer relationships, to stay in front of their customers, and to educate them, are usually delighted […]
