It’s easy to pay lip service to the concept of listening to the customer and learning from mistakes. Truly great companies follow through. (Click on headline for more…)
The Death of Email?
I just read a fascinating article that argued convincingly that email is quickly losing its lead as a preferred means of communication.
How can something so new, so easy and so cost-efficient lose its dominance so fast, you ask? Simple. (Click headline for more…)
What You Can Learn From a Customer Survey
We just did an online survey for one client and sent it to their newsletter subscriber base. I was blown away by the response, which surpassed our highest expectations by a factor of two. The information we gathered was invaluable. For instance: (Click on the headline for more…)
Book Your “Ask the Experts Sessions” Today
One of the most popular features of the Mailorder Gardening Association (MGA) Winter Conference (January 5-7, Baltimore, MD) is the one-on-one Ask the Experts sessions. (Click on headline for more…)
Great Source for Up-To-Date Online Marketing Information
Online marketing changes more rapidly than any one person can keep up with, yet staying current is of vital importance. One great source for current information and advice is ClickZ.
This comprehensive web site’s mission is quite simple: to help interactive marketers do their jobs better. They publish a number of informative newsletters, but what I find most useful is their “search” feature. Look for any online marketing topic and you’ll quickly have a list of brief, informative, recent articles from a number of online marketing experts. It’s one of the best places to start for a quick education on almost any subject.