As the New Year rolls around, millions of people will set New Year’s resolutions. Within two weeks, most will be a distant memory. If more people used proven goal-setting techniques, the result might be entirely different. For instance: (Click on headline for more…)
Free Source of Customer Demographic Data
Here’s an interesting web site you might find useful: www.quantcast.com. After you enter a web site URL, Quantcast returns both demographic data and traffic estimates for the site in question. I haven’t investigated exactly how it works, but the results seem to be remarkably accurate.
The demographic profile it provides includes: (Click on headline for more…)
A Fundraising Faux Pas
I’m writing this from my stepdaughter Carol’s house, which is filled with potted bulbs. Carol bought them, unpotted, at a church fundraiser. While she’s thrilled to have them, she’s exasperated at the bulb company’s total lack of follow-through. You see, her order consisted of bulbs, nothing more. No identification. No potting instructions. No way to […]
Have a Laugh With This Innovative Ad
Ok, it’s Christmas Eve and no one is paying much attention to business anyway. So I thought I’d post a link to a fabulously innovative and funny ad that has absolutely nothing to do with gardening or catalogs…but does illustrate how one clever company is leveraging the power of the Internet. (Click on headline for more…)
An Overlooked Way to Increase Your Email List
Grow Your Email List is the lead article in our Winter 2009 snail mail newsletter (send me your address if you’d like a copy). Here’s another tip on the same subject that was not included in that article: (Click headline for more…)
