Helping the Garden Industry Thrive
As mentioned in my last post, the first of three keys to marketing gardening products to younger buyers is to emphasize the end results.
What do I mean? Don’t sell patio furniture; sell an outdoor relaxation area. Don’t sell trellises; sell privacy. Don’t sell the time-consuming, steep-learning-curve hobby of gardening; sell higher property values through landscaping.
For a prime example of selling the end product… (Click on the headline for more…)
In my last post, I discussed why learning to market to Gen X and Gen Y is critical for the long-term health of the garden industry. The question is, how to do it? (Click on the headline for more…)
The recent Mailorder Gardening Association conference featured three speakers who addressed the future of the garden market. Chief among their points was the importance of learning to market to Gen X and Gen Y. (Click on the headline for more…)
In my last post, I explained how to monitor what’s being said about your company and your competition in cyberspace. Here’s a dramatic story illustrating why you should. (Click on the headline for more…)
If you’re not monitoring what’s being said about your company in cyberspace, you should be. What’s more, it’s easy to put on auto-pilot. Here’s how:
