It seems like lots of companies are redesigning their websites yet again. If that includes you, what should you focus on? In a recent survey of online retailers, Internet Retailer reported the following website design priorities for the coming year: (Click on the headline for more…)
The Last Word on Marketing to Younger Buyers
Over the last few weeks, I’ve written a lot about marketing to Gen X and Gen Y. Here’s one last thought on the subject. (Click on the headline for more…)
Fast and Easy Market Research
More and more companies are involving customers in marketing decisions. Some catalogers invite their buyers to vote on a choice of catalog covers. Others use customer suggestions to name new products.
At the recent Mailorder Gardening Association conference, industry consultant Ian Baldwin reported that one garden center regularly sends emails to the top 20% of their customers, inviting their feedback on new products the nursery is considering carrying. About 4% respond to any given email. Not only does the process provide helpful guidance on new product selection, but it also forges a much stronger bond between business and customer.
Key #3 in Marketing to Younger Buyers
Our last two blog posts discussed two of the three keys to marketing to Gen X and Gen Y buyers: emphasize end results and simplify the shopping experience. Today’s post deals with the third: build on small successes. (Click on the headline for more…)
Key #2 in Marketing to Younger Buyers
My last few posts have discussed why learning to market to Gen X and Gen Y is critical, and the three keys to doing so. Today’s topic is Key #2, simplifying the shopping experience. (Click on the headline for more…)
