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Website Wish Lists

It seems like lots of companies are redesigning their websites yet again. If that includes you, what should you focus on? In a recent survey of online retailers, Internet Retailer reported the following website design priorities for the coming year:

  • Better search engine optimization  – 72.9%
  • Better organized and updated home, category and product pages  – 62.4%
  • Clear navigation – 49.4%
  • Speedier and more intuitive site search – 47.1%
  • Faster checkout – 40.0%
  • Bigger and clearer images – 34.1%

The survey also indicated that merchants plan to add the following functions this year:

  • Video or streaming media – 43.3%
  • Personalized product recommendations – 40.0%
  • Customer reviews and ratings – 36.7%
  • Product configuration – 35.0%
  • Alternative payments – 33.3%
  • Blogs or forums – 31.7%
  • Advanced search – 30.0%
  • Gift registery or wish list – 21.7%
  • Order status – 21.7%
  • In-stock availability – 16.7%
  • Community – 15.0%

It’s worth noting that the companies surveyed aren’t all huge ones with big budgets. A full 50% reported $1 million or less in sales, indicating that most popular web site enhancements are within everyone’s reach. It looks like the web is growing up!

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Filed Under: Blog Posts, Ecommerce, Marketing Strategy, Website design

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Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

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