Here’s a suggestion for generating more customer product reviews: (Click on the headline for more…)
Standing Out On a Lower Budget
Many companies go for bigger, bolder advertising in an attempt to stand out. Larger size ads and more elaborate packages may get more attention, but they also raise costs.
Sometimes taking a step in the other direction can work in your favor. For instance, we’ve found that black and white trade ads can be extremely effective when the product doesn’t require color. Not only do they cost less, but they generally jump off the page when they’re surrounded by a sea of color.
Some Good News For a Change
While trolling around the posts in Linked In’s Garden Centers, Nurseries and New Media group, I found a link to an interesting article titled When going gets tough, the tough get growing. Although nothing in the article is a huge surprise, it was nice to read about so many positive examples – a great antidote to the barrage of bad economic news of late. The article also includes a couple interesting reports on shifts companies have made in their marketing and merchandising. (Click on headline for link…)
When the “Huh?” Factor Works To Your Advantage
Every good direct marketer knows that a blind headline – one that elicits a “Huh?” reaction – kills sales. It may attract attention, as proponents suggest, but not the kind that makes the cash register ring.
I recently learned of one situation in which the “huh” factor works in your favor. (Click on the headline for more…)
Postal Regulation Update Site
If you’re wondering about upcoming changes in postal regulations, or are simply befuddled by current ones, (click on the headline for more…)
