Many companies go for bigger, bolder advertising in an attempt to stand out. Larger size ads and more elaborate packages may get more attention, but they also raise costs.
Sometimes taking a step in the other direction can work in your favor. For instance, we’ve found that black and white trade ads can be extremely effective when the product doesn’t require color. Not only do they cost less, but they generally jump off the page when they’re surrounded by a sea of color.
