When writing headlines, subject lines and opening paragraphs, here’s a tool I find invaluable. (Click on the headline for more…)
Free Tool Helps Spot Trends
One of Google’s many little-known free tools, Google Trends, helps you see both trends and seasonality in your market. (Clcik on the headline for more…)
Paid Search Pulls Through in a Recession
Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)
Keep an Eye on Your 12-Month Buyer Count
When planning marketing and circulation strategies, one of my first questions is the size of a company’s 12-month buyer file. I’m always surprised at how frequently company owners don’t know this critical piece of information. In addition, it’s important to know (Click on the headline for more…)
How Do Your Website Priorities Compare?
It’s becoming easier and easier for smaller companies to find online service providers that fit their budget. As that happens, website priorities shift. A recent study by Forrester Research and Shop.org reported that online retailers with sales under $10 million ranked the following as top website priorities for 2009: (Click on the headline for more…)
