It’s becoming easier and easier for smaller companies to find online service providers that fit their budget. As that happens, website priorities shift. A recent study by Forrester Research and Shop.org reported that online retailers with sales under $10 million ranked the following as top website priorities for 2009:
Site search/browse results: 84%
Checkout process redesign: 75%
Improved content on product detail pages: 70%
Home page: 48%
Redesigned help section/FAQs: 28%
If your site search and shopping cart are costing you sales, it may be time to consider some important website modifications.