When space is at a premium, my designer often argues that we can eliminate the “www” in the URL; I usually resist doing so. I just came across some evidence that supports my instinct. (Click on the headline for more…)
Need an Affordable, Robust Customer Review System?
Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)
Penetrating Customer Insights From 3 Simple Questions
Clients sometimes tell me they’re interested in doing a customer survey, but don’t know what to ask. From Fred Reicheld’s book The Ultimate Question: Driving Good Profits and True Growth comes three of the best questions anyone could ask their customers: (click on the headline for more…)
What Your Copywriter Needs to Know
Pat Friesen writes a very good column on copywriting (you’d expect that of a copywriter, wouldn’t you?) in Target Marketing. When recently sorting through my backlog of reading, I came across her article in the March 2009 issue on (click on the headline for more…)
Bounced Email Basics
Many companies upload their email marketing list once, and forget about it forever more. But if you repeatedly ignore bounced emails, it could cost you in the long run. (click on the headline for more…)
