Here are some good suggestions from Sundeep Kapur of www.emailyogi.com: When someone unsubscribes from your email list, don’t simply remove them. (Click on the headline for more…)
Watch Your Wording When Talking to New Gardeners
One of the most interesting and beneficial programs at the Mailorder Gardening Association conference earlier this month consisted of a consumer panel who shopped members’ catalogs and websites in front of a live audience, then evaluated their experience with each company.
One of the panelists (Click on the headline for more…)
Training Subscribers to Open Your Emails
One of the reasons e-newsletters are so beneficial is that they train subscribers to open your emails by giving them useful information that will make them more successful gardeners. Here’s another way to provide your subscribers with positive reinforcement for opening your emails, compliments of Sundeep Kapur of www.emailyogi.com. (Click on the headline for more…)
An E-Mail Opt-In With Finesse
When I recently signed up recently for an account with online printer Vistaprint, I encountered an interesting variation on the email opt-in process. (Click on the headline for more…)
Water Conservation Fueling Multiple Trends
I just took a look at the summary of the Garden Writers Association 2009 Summer Gardening Trends Research Report, and an interesting common theme popped out. (Click on the headline for more…)
