One of the reasons e-newsletters are so beneficial is that they train subscribers to open your emails by giving them useful information that will make them more successful gardeners. Here’s another way to provide your subscribers with positive reinforcement for opening your emails, compliments of Sundeep Kapur of www.emailyogi.com.
Sundeep suggests sending an email offering a very steep discount on a very limited quantity – for instance, 65% off on the first 50 orders for a particular product. After the limit has been reached, send an email to anyone who orders apologizing that they were too late for the discount and suggesting they watch for similar offers in the future.
Make such offers every now and then, and subscribers will learn that it pays to open and act on your emails quickly.