It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)
Staying Current With Social Media Trends
Between the rate of change in social media and the vast amount written about its impact on business, it’s hard to know where to turn for reliable, useful information on the subject. Here’s one starting point: (Click on the headline for more…)
How a Single YouTube Video Rocked the Customer Service World
If you have anything to do with customer service and/or have ever been stonewalled by bureaucratic runaround from an inept corporation (I guess that should cover everyone), here’s a story you’ll love. (Click on the headline for more…)
A Nifty Secret for Boosting Your Average Sale
We’re entering the season when plant companies take a lot of orders that will be shipped a few months from now. If that’s your case, consider this little-used income-booster: (Click on the headline for more…)
See You At New England Grows?
If you’re planning to attend New England Grows, the popular Boston horticultural trade show, this week, let me know. I’ll be there on Thursday, Feb. 4 only. I’d love to meet you for a cup of coffee!
